Land Rover Iraq launches Land Rover Discovery Erbil
Erbilia Online Magazine - Erbil, Kurdistan Region, Iraq

The New Age of Discovery

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Press Release

Sardar Trading Agencies Shows Off New Discovery Sport during Erbil Launch Event

  • Revolutionary design defines new Discovery family
  • Unique-in-segment 5+2 seating versatility in a more compact footprint than traditional seven-seat SUVs
  • Unrivalled all-terrain performance essential to Land Rover DNA
  • First-in-class convenience and protection levels with pedestrian airbags, autonomous Emergency Braking and Head-Up Display (HUD) which projects key driving data on the windscreen

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25th April 2015 Erbil, Sardar Trading Agencies celebrated the MENA debut of Land Rover’s hotly anticipated New Discovery Sport. last night, introducing the vehicle to an enthusiastic audience during an exclusive event hosted at the Jaguar Land Rover Showroom in Erbil/Gulan Street.

Turning heads since its worldwide debut at this year’s Paris Motor Show, the new Discovery Sport has been billed as the world’s most versatile and capable premium compact SUV, unique to its segment and is set to receive an overwhelming response from MENA customers when it goes on sale in the region early next year.

The event welcomed over 500 guests including VIPs, customers and key members of the media who were treated to an exclusive unveiling of the first member of Land Rover’s new Discovery family. Complete with thrilling live acts embodying the unique blend of refinement, performance and unmatched all-terrain capability that epitomises Land Rover vehicles, guests were welcomed with a live show of various singing artists and musicians.

Speaking about the launch, Firas Barbir, National Marketing Manager of Sardar Trading Agencies said:

“We are honoured to unveil the Discovery Sport to our distinguished customers and VIPs in Erbil. We are confident that this vehicle will exceed customer’s expectations when sales start early next year.”

Anticipation for the new Discovery Sport launch has been building up over the last few months as car enthusiasts across the MENA region have been closely watching Global Engineers conduct a final series of hot weather tests on the new Discovery Sport prototypes with the Jaguar Land Rover Engineering Centre in Dubai. The prototypes were put through their paces during arduous Middle East hot weather tests which included off-road desert capability, transmission calibration and brake noise temperatures up to a sweltering 50°C.

The exclusive behind-the-scenes footage of the hot weather testing captured the new Discovery Sport showing off its exceptional capabilities, making it one of the most accomplished vehicles in its segment. A host of innovations have allowed Discovery Sport to boast a progressive new design approach and introduce the versatility of 5+2 seating into the premium compact SUV class for the first time, in a seating no larger than existing 5-seat premium SUVs.

Coupled with supple long-travel suspension, the innovative rear axle also ensures the Discovery Sport is comfortable, refined and rewarding to drive on-road, while retaining the breadth of the class-leading all-terrain capability for which Land Rover is world-renowned.

As with every new Land Rover, safety has been a key priority in the development of the new Discovery Sport, resulting in a first-in-class pedestrian airbag, autonomous emergency braking, and a state-of-the-art bodyshell featuring both ultra-high-strength steel and lightweight aluminium.

This represents a fraction of the advanced equipment available in Discovery Sport, which also includes Head-Up Display (HUD), an all-new 8-inch touchscreen infotainment system, and tilt-and-slide row-two seating for maximum interior configurability.

The new Discovery Sport range of four-cylinder turbocharged petrol engines will be available across the region from early 2015 with prices starting from USD 46,500 .

*Please contact Sardar Trading Agencies for market specific pricing

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Notes to editor:

  • Visit MYLANDMENA.com for more information
  • New content, films, stories and interviews will be added regularly and readers are encouraged to share their stories and images using #MYLAND #LandRoverMENA #ارضي
  • For further information log onto jaguarlandrover.com , www.landrovermena.com
  • Contact Firas Barbir,firas.b@landroveriraq.com or 07510414831

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