Sharjah Investment and Development Authority (Shurooq) has appointed Shaza Hotels to manage three high-end retreats in the emirate.
Kingfisher Lodge in Kalba, Al Badayer Oasis in Al Badayer and Al Faya Lodge in Mleiha, which fall under the Sharjah Collection brand by Shurooq, will be operated by the Mysk by Shaza brand.
The announcement took place during Shurooq’sparticipation at the 53rd edition of ITB Berlin, the world’s largest travel and trade exhibition.
From the natural retreat experiences in Kingfisher Lodge to the desert escapes-themed Al Faya Lodge or the Caravanserai in Al Badayer Oasis, each of the boutique-like resorts offers guests the opportunity to immerse themselves in the nature, culture and heritage of the location.
Marwan bin Jassim Al Sarkal, executive chairman of Shurooq, said: “Our three upcoming luxurious lodges will further strengthen Sharjah’s positioning and leading rank in the world of authentic and eco-tourism experiences worldwide.
“These three hospitality properties and destinations are the emirate’s first of their kind, proving services and experiences that are niche and new on a regional level, creating perfection in our concept of merging nature, luxury, culture and heritage into each destination.”
Shaza Hotels, a member of the Global Hotel Alliance, is growing rapidly in the Middle-East with a focus on strengthening its presence in the UAE.
Simon Coombs, president and CEO of Shaza Hotels, said: “Each retreat is a superb addition to our portfolio as it is unlike any other hotel accommodation in the region.
“Each member of the Sharjah Collection is like a tourism pavilion of the Emirate, and we are keen to develop with Shurooq other flagship retreats to allow visitors to discover the hidden beauties of Sharjah.”