The #Trashtag challenge offers a refreshing new take on the social media challenge, with many previous iterations simply being a platform for people to show off while doing useless or destructive acts. The one most referenced is the Tidepod challenge, which caused much moral outrage and disbelief over the stupidity of those who took part.
The was also the cinnamon challenge, where people had to film themselves eating a spoon of powdered cinnamon, which can be dangerous if inhaled.
And of course there was the hot water challenge, where kids are encouraged to either drink boiling water through a straw, or pour the boiling water on a friend. One child died as a result of this challenge, and it makes you wonder what kind of people come up with these idiotic ideas that endanger the most vulnerable in our society.
While it may seem new, the viral trend was originally started as the ‘Trashtag Project’ back in 2015 by UCO, a company that makes outdoor gear. The initial goal of the project was to collect 10,000 pieces of trash by October 2016.
Outdoor website snews reported it at the time, writing “The UCO #TrashTag Project was conceived by UCO People ambassador, Steven Reinhold, during a period of guilt after his receipt from a self-indulgent shopping spree flew out the window.Haunted by this inadvertent littering episode, Reinhold vowed to gather 100 pieces of trash during his road trip – and he did. Returning home from his adventure, Reinhold pitched an expansion of his vision to the UCO team, and the movement began.”
While the original #trashtag challenge was a moderate success, used over 20,000 times since 2015, it really took off this month after Arizona man Byron Roman posted photos of Algerian Drici Tani Younes. The first one showed Younes surrounded by garbage and then a second one had him standing in the same place behind nine filled trash bags. Roman suggested this would be the perfect “new challenge for all you bored teens,” and it simply took off from there. Now it’s a truly global phenomenon!