Snap, which makes the ephemeral photo-sharing app, will announce the platform at an event for developers and content partners in Los Angeles on April 4, an unnamed sourced told Cheddar. The invite for the event, which was seen by Cheddar, includes the tagline: “Less talk. More play.”
Snap has beenfor nearly a year. In January, financial documents revealed that . The studio was founded by Australian games industry leaders Phil Larsen, Hugh Walters and Luke Muscat. Muscat has long been credited as the creator of pivotal mobile games such as Fruit Ninja and Jetpack Joyride.
At launch, the platform will have a handful of games from third-party developers that were made to be played specifically in Snapchat, according to Cheddar. Snap also reportedly plans to announce new video initiatives, including more original programing, at the event.
Snap declined to comment.
Originally published March 15 at 6:59 a.m. PT.
Update, 7:18 a.m.: Adds more background about Snap’s rumored gaming plans.