On May 3, around 70 students of the first and second year of the Bachelor of Business Administration (BBA) course gathered at the Anil Surendra Modi School of Commerce (ASMSOC), situated in Mumbai’s plush Vile-Parle area, though their academic year had ended three days ago, on April 30. They were reappearing for their final exam because they had failed to complete the mandatory 80 per cent attendance for the year. The stringent rules of the institute, however, did not upset the students. They knew they had been introduced to instil discipline in them. “The 80 per cent attendance rule is a good thing,” says second year student Vihaan Hingorani, a football enthusiast. “We have a good balance of study and sports.”
The students’ exchange programme has opened up the world to students. Likewise, students from Germany and France come to study ASMSOC courses. Anna Trabert, from the University of Bamberg in Germany, has been one such student. Her business plan for Rajasthani bangles has received wide appreciation.
Studies apart, the fabulous sports facilities at the institute keep the students energised. Hingorani recalls how he used to spend most of his time at home before he joined ASMSOC. “Now, I am very active in college life. When you see well-spoken faculty members, you learn a lot of them. I can even discuss the football World Cup with them,” he says.
ASMSOC placements have been impressive, with companies such as Ernst & Young, Future First, Nomura, DE-Shaw, Tresvista and Barclays visiting the campus. The highest package received last year was Rs 14 lakh.
Kher firmly believes that knowledge is the key to success. She says her students know what they want to do. “This confidence comes from knowledge,” she says. “You stand out because you know how to manage things.”
How is ASMSOC different from others?
- Unique syllabus designed by experts in the industry and academics, experienced faculty members who are leaders in the corporate world
- Innovation in teaching, use of technology, field work; students have access to the Bloomberg terminal to work on live data; examiners from corporate sector
- More focus on enhancing skills; use of Excel, statistics in teaching
- Students’ research papers published in various UGC approved journals
- Thrust on sports, cultural functions and incorporating social responsibility among the students.
New initiatives in the past three years
- New courses in business analytics, marketing analytics, investment analysis, portfolio management, wealth management, risk management and brand management
- Students were asked to study the issues of hospital waste, dumping grounds and destructing mangroves and come up with solutions. NGOs working in this field were roped in to evaluate students’ solutions
- Student exchange programme under which students of ASMSOC study in institutes in Germany and France and vice versa 240-hours compulsory internship in the corporate sector
- Launch of entrepreneurship cell; outside mentors from companies like Paytm and Zomato roped in to teach students